Angelos (Nikos Pantelidis), a movie director by profession, decides the answer to his problems is to produce a new film. Although the concept is innovative, it’s also rather unorthodox. He decides to shoot the film in his own house, placing himself, his wife (Elena Tyrea) and his children in the lead roles (Noemi Vasileiadou, Christina Brekou, Christos Zacharof).

A corrupt producer (Dimitri Raft), in collaboration with an up-and-coming corporation, take advantage of Angelos' financial hardship, and pressurize him into promoting their products in his film.

Angleos’ children become guinea pigs, constantly trying out new products, unaware that they are part of a reality show. Angelos begins to create and film increasingly sensational scenes that expose him and his family, which progressively take them down a darker and darker road.